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A recent study posted on Pricenomics.com learned that song titles are getting MUCH shorter as time goes on, and the prevalence of one-word song titles is more rampant now than at any time in pop history.

A look at the recent top 100 gleans titles like “Hello”, “Sorry”, and “Work”, just to name a few.

The article posits a few conclusions from the research –

  • In a more competitive marketplace, a shorter title is likely to be more memorable
  • Branding has become such a critical part of the music marketplace, that shorter titles (and hooks) are necessary
  • With singles replacing albums as the prime sell-able commodity, every factor must be considered to increase the chances of a song’s success

So, basically, the days of the “Elderly Woman Behind the Counter in a Small Town” are behind us.  Now, she would just be “Elderly”.